![]() We recommend checking out these tips from SEO expert Brian Dean on how to get your videos to rank. As an example, if you are offering HVAC maintenance advice, you’ll want to include “HVAC maintenance” towards the beginning of the title and description. ![]() The first 100-150 characters are the most important and you’ll want to make sure your keyword is included there. To optimize your videos, pay attention to your YouTube video titles and video descriptions. Latest stats show that only 9% of small businesses use YouTube ( ).To compare, Facebook has got 2 billion users and Instagram has 700 million. You don’t need a marketers’ word to tell you that’s a huge audience. YouTube is the second largest social media platform with over 1.5 billion monthly users ( Techcrunch).YouTube is the most visited site after Google and Facebook ( Brandwatch). People on average also spend over 9 minutes on YouTube, just third to Reddit (where people spend over 14 minutes) and Facebook (where people spend over 13 minutes).Google also favors websites with a lot of authority and YouTube ranks very high. Another plus: Google owns YouTube, so video results from YouTube are often within organic search results on Google pages. Set up your videos the right way and you’ll rank high not just on YouTube but on Google. YouTube is the second largest second engine after Google ( Brandwatch).More on why your small business should be on YouTube, including some best practices for video creation and posting: ![]() ![]() Like this infographic? Share it with your co-workers or network on social media! Need some more convincing? Our infographic below will give you more stats to show you the reach and opportunity both YouTube and video marketing present. The latest stats note it at a mere 9%, giving your small business a big chance to stand out and be discovered faster than the other local businesses around you. Not only is YouTube the world’s second largest search engine after Google, increasing the chances of prospects finding you on search ( reminder: YouTube is owned by Google), but only a small percentage of small businesses are on YouTube. There’s no denying video as a popular medium–one that’s only set to grow more and more. Are you considering video content for your small business? You should and more importantly, you should post them to YouTube. YouTube is a read hot tool for search engine power, and you can benefit from using it.” – Neil Patel ![]() Information is Beautiful has included a metric of "users per play needed" – the little dots at the bottom right of each circle – to reflect this.“YouTube isn’t dead. So this graphic isn't proof that one service is better for artists than another, in that sense. Beats may pay more per-stream than Spotify, but that's because it has relatively few users.Īrtists will be making a lot more money in aggregate from Spotify, and if Beats' user numbers grow, its per-stream payouts will come down. less so.Īveraging that out is also the reason why the figures here may not match those announced by the streaming services.įor example, Spotify says that its average payout for a stream to labels and publishers is between $0.006 and $0.0084 but Information Is Beautiful suggests that the average payment to an artist from the label portion of that is $0.001128 – this being what a signed artist receives after the label's share.įinally, the per-play figures for streaming service can be misleading, as they depend on how many (or few) users the service has. Plus, the most important factor in how much an artist signed to a label earns is the terms of their contract: some have good, fair deals. Some important caveats: these numbers apply to performing musicians, but they do not include publishing royalties for the songwriting. Now McCandless has created a new version of the infographic, updated for 2015.Īs before, it digs in to stats from various digital music companies, from the likes of Bandcamp, iTunes and Amazon that sell music, to streaming services: Spotify, Deezer, Apple's Beats Music, Rhapsody, YouTube and Tidal.īesides calculations for how much an artist can expect to earn from a single sale or stream, the infographic shows how many of those sales or streams they'd need to earn the US monthly minimum wage of $1,260. ![]()
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